© 2019 by Cristina Azorin. Proudly created with wix.com

I'm Cristina (Cris for short), an experienced freelance copywriter with a knack for creating engaging digital content that makes audiences behave exactly as you want them to. 

Struggling to get your message across?
That’s where I come in.​

 

 
 

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Whether you need to raise awareness of your product or services, improve SEO or refresh your website text, I’ll work with you to produce creative copy that's clear, user-friendly and on-brand. From digital content for websites, blogs and social media, to newsletters, press releases, advertising campaigns and more. My experience spans all aspects of b2c & b2b copywriting for print and digital distribution.

I produce engaging text that resonates with your target audience and protects the integrity of your brand's tone of voice. After all, knowing who you're talking to is the foundation of effective copywriting. So if you want your consumer to take notice you have to engage them with language they understand, on platforms they engage with. That's the value a professional copywriter, like myself, can bring to your brand marketing. ​

Websites

Informative website copy that encourages dwell time and improves SEO.

Presentations

Engaging presentations that capture attention and leave a lasting impression.

Advertising

Emotive advertising campaigns that encourage consumers to take action.

Social Media

Facebook, Instagram, and Twitter posts that build a loyal brand following.

Marketing

Targeted MarComs that encourage click-through and improve revenue generation.

Storytelling

Compelling biographies that tell the story of your brand and its people.

Proofreading

Objective copy editing that improves flow, SEO, and flags any errors.

PR

Topical press releases that translate into positive local and national news coverage.

First and foremost I love words. I love words like a magpie loves shiny things. In fact words are my shiny thing. I'm the person who spots a typo in a newspaper article and corrects your grammar in a text message. The person to which “you had me at the correct use of you’re” applies.

 

As a freelance copywriter I create compelling content for brands including House of Fraser, Marks & Spencer, Willow & Hall and Peacocks. Working both in-house and remotely from my home office in Southampton. What makes me qualified to do this? Well, for starters I'm a professionally trained journalist who just happens to have a natural grasp of the English language. But I've also worked in some of London's busiest consumer press offices so I know how to craft a key message that gets results.

 

I started my career in 2007, progressing from in-house PR to copywriting for digital agencies and independent businesses looking to advance their search engine ranking. Experience has taught me the importance of having a clear message, as well as the power words have in influencing behaviour. Not only does this mean I always deliver top notch copy for my clients (within deadline of course) it also makes me a nice person to work with too. 

Me

"I love words like a magpie loves shiny things"

 

I create copy that helps brands (big and small) convert customers and connect with their target audience. My clients range from established retailers to start-ups looking to make a great first impression, across a variety of industry sectors from travel, interiors and hospitality, to wellbeing, health, energy and construction.

 

These slides show just a few recent examples of my work.

 

 
 
 
 

I'm a freelance copywriter based in Southampton, Hampshire - just a stone's throw from Oxford Street, Ocean Village and Southampton High Street, and an hour and 20 minutes by train from London Waterloo.

 

My client base, however, isn't location dependent. So, as well as working in-house for digital agencies and businesses based locally, the majority of my work takes place from my home office. Which is why I've managed to work for clients in Manchester, the U.S.A and Morocco, without leaving the house. 

 

My clients get my personal mobile number and know they can always reach me at the drop of a hat.  

 

My freelance rate is £25 per hour, or if you book me by the day (9am-5pm) it's £185.

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If you have a set budget, or you're unsure how long a copywriting assignment will take, get in touch and I'll give you a quote. 

For my current availability, or to discuss a potential project, email me directly at: cris@crisazorin.com or complete the form and I'll respond ASAP.

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