Before I moved to Southampton I didn't think sustaining a career as a freelance copywriter (outside of London) would be possible. Far less so on this seaside coast. But, I was wrong. Very wrong in fact. And I don't mind admitting it.
While your website's design and navigation is important. Ultimately it's the copy that determines your search ranking position. So if you want your target customer to find you, making sure your copy is rich with keywords is key.